Nowadays, social media is an essential thing in our everyday lives, especially in teenager’s lives. Social media has become a part of a teenager’s life because it makes communicating so much easier. People could connect with people worldwide with just one click. Many social media platforms exist nowadays, starting from Facebook, Twitter, Instagram, and the latest sensation, TikTok. TikTok is a short video sharing platform that recently gained teenagers around the world’s attention. TikTok’s feature is easy to understand that juveniles worldwide, including Indonesia, are using it. Indonesian teenagers think that TikTok has many positive effects on their life. Yet, there are some negative effects of using Tiktok.
The positive effect of TikTok is that it provides an easy way to share your content with people around the world. TikTok allows us to connect with old friends and allow us to make new friends within the community. Because of the TikTok excellent algorithm, it let people keep up with the current trends. TikTok has a massive and growing audience in Indonesia. According to Global Web Index, there are roughly 81 million downloads as of May 2019. Nowadays, a lot of new Indonesian brands use TikTok for their advertisement, and it is working effectively. If we use Tiktok, people can start their business and gather some audience.
On the other hand, there are some negative effects of using TikTok. The most common thing is addiction. The features are exciting so that users tend to get addicted and scroll through TikTok for hours unbothered. Cyberbullying also happens quite a lot on TikTok. The reason is that videos are easy to go viral, and many unwanted negative comments will come.
In conclusion, as TikTok continued to grow, it now becomes a fun platform for sharing content and could be used as a marketing strategy. However, users need to be aware and use TikTok safely because it has some downside effects. TikTok is a fun app with a lot of benefits, but we need to use it wisely and control ourselves.
